About Me

I bring 7 years of experience as a PR professional in Los Angeles, where I execute global public relations strategies, brand storytelling, and multimedia content creation for advertising agency Exverus Media. 

Prior to Exverus, I worked in the tech and finance verticals, building up the profiles of executives and proliferating their expertise, with startup RayCo Media. 

I began my career path in Digital Music PR & Marketing as a Music Publicist for Total Assault, elevating the careers of top artists like The Driver Era and Macy Gray; and later, as the Founder of Electric Star PR, helping independent artists build their brands from scratch. 

I come to LA from North Carolina, where I wrote articles and reviews for local arts publications and earned my Bachelor of Arts in Psychology from the University of North Carolina at Charlotte.