PRNews | Op-Ed on AI Search
I wrote an op-ed for PRNews arguing that SearchGPT will make earned media more impactful than owned content. Here's why.
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The Current by The Trade Desk | Op-Ed
The advertising industry is quick to adopt new technological advances, but one dusty old artifact we’ve clung to for too long is the marketing funnel. In a world where consumer behavior is as unpredictable as it is varied, clinging to this outdated model is hindering our ability to connect with customers effectively. So it’s time to retire the funnel and embrace new models that can more accurately reflect the complexity of today’s market.
The traditional marketing funnel, born in 1924, offers a...
The traditional marketing funnel, born in 1924, offers a...
Adweek | Guest Article on AI Search
As ChatGPT, Bard and AI-enhanced Bing have rolled out to the public, the question on every marketer’s mind has been, “When can we advertise in these results?”
OpenAI, Google and Microsoft have been tight-lipped about when these capabilities will be available, but they’ve certainly alluded to their future. Google has already provided examples of shopping results within its conversational AI-based chat feature, and OpenAI just launched ChatGPT Enterprise, so we know they’re coming.
OpenAI, Google and Microsoft have been tight-lipped about when these capabilities will be available, but they’ve certainly alluded to their future. Google has already provided examples of shopping results within its conversational AI-based chat feature, and OpenAI just launched ChatGPT Enterprise, so we know they’re coming.
MediaPost | Op-Ed on Social Commerce
Were you surprised when Instagram removed the Shops logo from its homepage? Social commerce was supposed to be the next big thing in e-comm! Did Meta’s step back mean it was all just hype? Definitely not. Social commerce is still going to explode in the next several years, because the prize for succeeding is too enormous not to make it work.
How Can Social Media and Retail Media Coexist Symbiotically?
A proper omnichannel marketing approach integrates social and retail media solutions to leverage the strengths of each platform.
Ms. Magazine
10 Warning Signs Your Partner May Become Abusive
Blog Post: Domestic Violence Awareness
Domestic abuse may be physical, emotional, or behavioral in nature, and they’re not always obvious!
● Bruises or injuries that appear after weekends or holidays
● Injuries that have been denied or explained away with unconvincing stories
● Unexplained changes in clothing (wearing long sleeves in summertime)
Behavioral signs of domestic violence could be:
● Changes in personality or mood (becoming withdrawn or more aggressive)
● Changes in weight or appearance
Last but not least, emotional
● Bruises or injuries that appear after weekends or holidays
● Injuries that have been denied or explained away with unconvincing stories
● Unexplained changes in clothing (wearing long sleeves in summertime)
Behavioral signs of domestic violence could be:
● Changes in personality or mood (becoming withdrawn or more aggressive)
● Changes in weight or appearance
Last but not least, emotional
Razorcake
Album Review: Stonefield - Far From Earth LP
Razorcake
Album Review: The Commonwealth - Worst Things First LP
